Ug Dikua,
CEO of an American company for the production of dishes and home decor premium L'Objet
DURING ALL TIMES, PEOPLE CHOOSED FOR themselves THE OBJECTS, WELCOME RAPTURES, ADORATIONS AND WORSHIP. OTHER PEOPLE BECOMED THEM, AND LIVING NATURE, AND ART SUBJECTS, AND MUSIC, AND THEATER, YET IT IS LITTLE WHAT. THE CURRENT DOMESTIC AND TROUBLE LIFE, INCREASED BY PERIODIC CRISES AND NATURAL CATACLISMS, ALL MORE AND MORE PEOPLE WILL TAKE CARE OF YOURSELF.
It’s a paradox, but just at the moment of turmoil in the real estate market, a house, a simple ordinary, and most importantly, your house becomes a new object for adoration. He is cared for, he is cherished, he is filled with beautiful things ... The producers of all this "home beauty" tirelessly replenish their collections and invent something new. It was no coincidence that the new brand L'Object appeared in the UAE, and a whole series of pre-holiday offers for all occasions - from anniversaries and weddings to Christmas, from the most famous retail chains. Do not go around them with your attention, and your Home will answer you with warmth and love.
L'Objet - American dream in the interior
Ug Dikua, CEO of L'Objet, an American company for the production of dishes and home decor, personally came to the inauguration of his company’s products in the Tanagra chain of stores. What is interesting about a company with a French name and an American approach to successful brand promotion, and why in just six years, it managed to take a place along with recognized masters of the industry, whose history goes back centuries.
Uh, tell me why right now you decided to present your products in the Middle East?
I came to L'Objet only in January of this year, although before that I had been engaged in household goods for more than 20 years. During this time, I have developed friendly and business relations with many large retailers around the world, and Tanagra, fortunately, is one of them. When I introduced my new brand to them, Tanagra, whose stores operate in different countries of the region, immediately showed a high degree of interest. Therefore, L'Objet is here today.
Everyone is well aware that Tanagra stores present exclusive products of different brands, which can hardly be called mass. Who is L'Objet's product primarily oriented to and what distinguishes them from other companies that produce, for example, exquisite porcelain tableware?
It was this moment of exclusivity that bribed us. To date, we have already opened nine of our own departments in Tanagra stores throughout the Middle East region, so far except Kuwait. I would say that we consider the Middle East and Russia to be the main target segments of the market outside the United States, where we have more than 84 points of sale in such famous department stores as Harvey Nichols, Saks Fifth Avenue and Bloomingdale's. Why? I think that Russian and Middle Eastern buyers know exactly what they are buying and why they are spending money. And I would not want to reveal all the secrets, but we are negotiating with a very serious partner in Russia.
The experience of communication with Russian customers was acquired by us in stores in America and Europe. For example, one of the exclusive photo frames, made of white gold and encrusted with diamonds, we sold in London to a Russian buyer for £ 55,000. I am sure that in Tanagra stores a substantial part of buyers will be Russian-speaking.
As for the differences from recognized brands, I must say that we produce not only porcelain and not only metal or crystal products. The range of our products is so large that it includes dishes, cutlery, candle holders, candles themselves, and much more for the home. So, we have no direct competitors. With all due respect to eminent manufacturers of fine porcelain and crystal. The youth of our company, and its history spans only six years, allows us to respond flexibly and quickly to changing tastes of customers, make custom-made collections, and experiment with materials, forms, design and volumes, which many large productions “from a pedigree” cannot afford .
An interesting combination is the French name and a purely American approach to business. Why is the name of the Los Angeles-born company still not English?
It seems to me that the French name evokes in people a strong association with palace luxury, constant quality and timeless elegance. This works great for the image of our company, which confirms its mastery and uniqueness with its delightful collections for the home, decorated with Swarovski rhinestones or diamonds, real gold, applied by hand, which no one else does. Even the usual photo frame from L'Objet looks great, both on the front and on the wrong side. Plus, all of our products are packed in luxury gift boxes, that is, customers do not need to puzzle over how to arrange an expensive present. In a word, I believe that we present in this market niche and conceptual products in five or six different segments, that which is necessary for people with a good income, taste and sense of beauty. We give people the best - creativity, craftsmanship, the highest quality. From this point of view, L'Objet is unique, which allows us to increase profits even during the global recession.
Does this mean that you are confident in the success of brand promotion in the Middle East?
I am an optimist and a realist, therefore I believe that true quality and beauty are unshakable values at all times. Of course, I would like to meet and talk about it again when L'Objet will celebrate its 100th anniversary, however, let us leave this mission to our children and grandchildren, who, after years, will surely be able to appreciate that in the 21st century m bought at L'Objet their grandparents. I am sure that much of what we are producing now will be inherited from generation to generation. And not only in the Middle East, but where people truly love their home and want to create a special atmosphere in it by investing in it.
Then, until we meet again, Ug. Thank you for the interview.
Having finished the conversation, we again went around the Tanagra store to get new experiences and get acquainted with the collections of other famous companies trying to decorate everyday life. And, you know, beautiful things really have some elusive energy that fills the space with joy.
Then, on our way home, we looked into the Villeroy & Boch salon, where new funny dinner sets and decor items with traditional winter motifs - polar bears, penguins, snowflakes, were just on the shelves. The mood jumped to the highest mark! And I wanted to continue the trip to all neighboring stores, in the windows of which Christmas trees with garlands, tinsel and colorful sparkling toys had already begun to appear. Wow! It turns out it's time to start decorating the house for the holiday. Everything! We are going. Are you dreaming?
