To create the concept of this year's Evian advertising campaign, the brand instructed 15 designers to offer their interpretation of the slogan “Live Young”. The result of this approach was a collection of 15 exclusive T-shirts, the purpose of which is to strengthen the connection between drinking clean water, youth and an active lifestyle. Using the image of babies on each T-shirt, the “Live Young” concept brought together a symbol of youth and the life-giving power of water.
Among couturiers and fashion houses that have contributed to the creation of the unique collection, names include Aiisha Ramadan, Contessa Haute Couture by Aly Fawaz, Ekta Singh, HSY by Hassan Sherheryar Yasin, Michael Cinco, “House of glaMO” by Mohammed Sultan Al Habtoor , Muraad by Pamela Phaphongphanit, Nariman Zeidan, Pepper by Uma, Salma Khan Fashion House, Shrekahnth, Toby by Hatem Alakeel, Walid Atallah Fashion Design and Z for Z by Zaeem Jamal. Each T-shirt was created in a single copy and demonstrated by specially selected models at the show at Jumeirah Emirates Towers, in an ensemble with jeans from Miss Sixty and Energy.
