On March 16, 2010 in Dubai, the latest project of the emirate real estate developer Majid al futtaim properties, the Mirdif City Center (MCC), was opened. The construction of the MCC, estimated at 3 billion dirhams (US $ 819 million), was carried out over two years, and was completed in full compliance with the scheduled deadlines.
The total leasable area of MCC is 196 thousand m². On its territory, 430 stores and boutiques will operate simultaneously, not counting such "anchor" stores and entertainment centers as the Carrefour supermarket, Cinestar Cinemas cinemas, Debenhams large British department store, Home Center furniture and home goods store, Fitness First health club, an attraction iFLY (zero gravity flights), 12-lane bowling alley, Aquaplay water playground and many others. On the day of its official opening, 350 shops and boutiques began to work immediately in the shopping center. It should be noted that due to the creation of MCC, over 16 thousand new jobs appeared in Dubai, and over 5500 workers were involved in the construction process. According to Peter Valichnowski, chief executive officer of Majid Al Futtaim Properties, "MCC can satisfy the needs of more than 450 thousand people living within a radius of 10 km from it." Despite the significant size of the shopping center, it has created a warm, cozy and welcoming atmosphere.
Home Center - A New Look
The largest company in the UAE, Home Center, specializing in the sale of furniture and household goods, has opened its 11th store in the Mirdif City Center shopping center. It should be noted that with more than 222 thousand m² of total retail space in the region, the new Home Center store in Mirdif serves more than 12 thousand customers every day.
The company is not going to stop there and has already announced the opening of a new Home Center at the Delma Mall in Abu Dhabi, which will take place this year, and two stores in Saudi Arabia. Last year, two Home Centers were opened in Egypt and India.
In addition to expansion plans, the company demonstrated an updated design of its brand, the presentation of which took place at the opening of the store in Mirdif City Center. In accordance with the new concept, the store in the MCC is divided into shopping areas that embody inspiration, creativity, life, play and solitude, that is, almost all aspects of our home life.
The strategy of the new Home Center design under the slogan “Find your home with us” was developed by the famous American company Callison.
Splash - 17th Anniversary
Emirate’s renowned retailer, Splash, celebrates its 17th anniversary with the opening of its 25th store in the Mirdif City Center. As a multi-brand company, Splash can appeal to representatives of various age categories, being a distributor of such intra-brand brands as Zync, Lee Cooper, Kappa, Nexus, Ms, Retro and UMM. Currently, the new Splash store features 2010 spring-summer collections. The story of Splash, whose head office is now in Dubai, began with the opening of a single store in the emirate of Sharjah in 1993. Currently, the company has more than 90 stores and more than 50 brand boutiques in nine countries. Azadea Group - 14 new boutiques
Azadea Trade Group, one of the largest franchised owners of leading international brands in the Middle East and North Africa region, as well as in Romania, has opened 14 stores in Mirdif City Center right away. On the opening day of MCC, Zara, Massimo Dutti, Bershka, Pull & Bear, Oysho, Promod, Uterque, Sunglass Hut, Virgin Megastore and PAUL Restaurant & Bakery opened their doors for customers. In May of this year, Mango and Kosebasi will replenish this list. In the summer, the famous The Butcher Shop & Grill restaurant opens, and in the fall, the boutique of the British brand Gymboree opens.
Samsonite - Time to go!
One of the world leaders in the production of high-quality travel bags, suitcases and accessories, Samsonite Group, has opened its new 100 m² store on the ground floor of the Mirdif City Center shopping center. Along with the well-known products of the Samsonite brand, the store presents new collections of travel bags for traveling businessmen, as well as sports backpacks.
From a tiny company created in Denver (Colorado, USA) in 1910 and consisting of only 20 employees, Samsonite, thanks to its skillful leadership and high-quality products, has turned into an international corporation with today 8 thousand employees and 30 branches throughout to the world. Samsonite's annual turnover in 2009 was $ 750 million. The company's products go on sale in such branded stores as Samsonite, Samsonite Black Label, Lambertson Truex, American Tourister, Lacoste and Timberland.
Multi-Brand Boutique - Third in the Middle East The Boutique 1 fashion gallery, created in Dubai five years ago, announced the opening of its third multi-brand store at Mirdif City Center. Just like the other two stores located in the Jumeirah Beach Residence in Dubai and the Beirut Central District in Beirut, the third new Boutique 1 will feature collections of the most popular and sought after brands from around the world.Among the brands in the new Boutique 1, as always, there are collections of casual women's clothing Missoni, 3.1 Phillip Lim, Paul & Joe and Diane Von Furstenberg, men's: Y-3, Maharishi and Fred Perry, exclusive women's lines Alice by Temperley, Kain, Blank , Manoush, Meghan, men - Acne and Unconditional. Denim clothing collections are represented by brands such as Current / Elliott, Blank and Rockstar's avant-garde label for women, and Citizens of Humanity, Acne and True Religion for men. Bags and shoes from Mulberry, K Jacques, Joie and Dolce Vita, cosmetic products from Rodial, Ren, Philip B and Hampton Sun, home accessories from Alessi and Gaia & Gino. The design of the new store at Mirdif City Center, which covers an area of 1208 m², was designed and implemented by the famous London-based architectural company Caulder Moore.
Rasasi Perfumes Industry LLC was established in Dubai over 30 years ago. During this time, its owners were able to develop a small business into a large reputable company with a serious reputation. Currently, the company has more than a thousand stores located throughout the Middle East.
