Every woman is beautiful in her own way ... Sephora takes into account the needs of everyone. Any little thing is essential. The Sephora retail chain was created with the idea of an ideal place where a beauty festival lasts every day. And this idea is justified, starting in 1973, when the first store of the chain was opened in Paris ....
Sephora, a French chain of perfumes and cosmetics stores, opened its first Middle Eastern boutique in Seef Mall (Bahrain) in January 2007, followed by the opening of a 245-square-meter store. meters in the Dubai Mall Dubai Festival City on March 1, 2007.
The concept of the Sephora network is based on four core values - excellence, freedom, emotionality and audacity. Sephora not only represents leading perfumery and cosmetic brands, but also has its own brand, and also offers an excellent selection of diverse products, unique services and directions in the field of beauty care.
All Sephora stores, which today number more than 639 in 13 countries, are decorated in the same style using black and white colors. In each of the stores there is a Beauty Bar where you can try all the new products, a self-service system is in place, and all products are located in alphabetical order, with the left for men and the right for women.
