Dubai Mall launched Nike's flagship store.
The long-awaited opening of the Nike flagship store took place in Dubai. The boutique occupies 3290 square meters. m in the fashion section of the Dubai Mall. It is the largest brand store in the Middle East and North Africa region. For comparison, the area of the largest Rolex boutique opened on Fashion Avenue of the mall is 850 square meters. m
The new Nike store offers the service of individual customization of things - customers can personalize the laces or tongues of their sneakers. In addition, there is a women's area where visitors can shop in solitude. Nike at Dubai Mall even has its own basketball court, where customers can try out goods before buying them.
Thanks to the opening of a new flagship store, UAE residents will be able to access the brand’s original products, such as HyperAdapt sports shoes, which can be customized to fit the owner’s foot.
The store will also host various fashion, entertainment and educational events.
Nike Dubai is located on the second floor of Fashion Avenue. The boutique is open from 10:00 to 22:00 seven days a week.
