THE MODERN WORLD BECOMES TOO EXTRAWERT, AND THE QUINTESSENCE OF THIS PHENOMENON is INSTAGRAM. HOWEVER, Despite the mass of its use, there are only a few who make their accounts mega-popular. WE LOOKED AT THE RUSSIAN-SPEAKING PLATFORM LEADERS. THIS INSTAGRAM IS NOT ONLY THE WAY OF OWN PR, BUT AND DEMONSTRATION OF ITS INTERNAL WORLD.
SERGEY SHNUROV
The main hipster of our day, the leader of the Leningrad group, is a bully and shocking both from the stage and from his Instagram page. And of course, all are uncensored! Photos and videos from concerts, trips, interesting shots from life, trolling events or statements in his direction, alcohol, cigarettes, thoughts about creativity, life and 
women are generously seasoned with obscenities. A special chic is poetry composed specially for a post. And a sense of humor, or rather, even banter over the philistine moments, which it was Cord in his songs and videos that brought to a whole new level. In this case, the author does not care what he looks like: inveterate dude or inveterate tramp. However, behind the pretense of bravado, there is still a clearly thought out image that, in his own words, helps him to create his stylish wife Matilda @mshnurova, the owner of the ballet studio and restaurant "Ko-Ko-Ko". "Get sick, glamor, I didn’t look like myself ..."
NIKA BELOTSERKOVSKAYA
Nick stepped on the path of online blogging with a scandal, posting an angry but very witty post in LiveJournal. After that, she began to demonstrate her culinary and photo talents, her broad outlook, beautiful dresses, slender legs, the beauty of life in the south of France, eminent friends, Michelin chefs, the chic cat Borisych and the dog Benjamin, having won a bunch of followers and an army of trolls. It is because of the latter that she never uploads a photo of her husband and her three sons, although everyone knows who the Forbes Boris Belotserkovsky is. But she sacredly honors and keeps this chapter of her personal life from the eyes of subscribers. Everything else - please! With what, with whom and where the most popular culinary blogger of Russia begins its day, one can almost always see in its profile. However, “with what” is predictable - with coffee. Further options are possible.
RENATA LITVINOVA
It’s immediately clear that this is the page of the director, screenwriter and actress: a lot of posts about the world of cinema. Filming, editing, stage design, props, actors, festivals, posters ... A person’s account is deep and thin: all photos with their mood and philosophy, with allusions or direct vector to literature, art, history. The closest people - the daughter of Ulyana and Zemfira - are also here. Renata's fashionable image is unique: well-tuned, very elegant, feminine, a little bohemian, with a retro slant. She is friendly with the world of fashion and jewelry. Demna and Guram Gvasalia, the pillars of the rapidly growing and now very relevant Vetements brand (in parallel with Demna is also the creative director of Balenciaga), are not just acquaintances for Renata. They have long and close conversations, as is evident in the same Instagram, and recently flew to Moscow specifically for a concert by Zemfira. And the Spanish jewelry House Carrera Y Carrera chose the actress as his face. In jewelry of this brand, she flashes most often in her profile.
POLINA KITSENKO
Despite the number of followers, some of the leaders on our list cannot keep up with Polina: she runs, jumps, does fitness, yoga, triathlon - in a word, she actively promotes a healthy lifestyle by her own example. “For me, sport is a drug and psychotherapy at the same time,” the girl admits. This dependence with a therapeutic bias is mainly devoted to the insta-page. Its second “bondage” and outlet is fashion. Polina has long and successfully managed the Podium Market Fashion Group, which is why she is known as a fashionable woman. She has a unique flair for trends and new designer names. By the way, it was Polina who was the first to support the idea and to sell the collection of jewelry of her friend Yana Raskovalova, now known for her brand Yana, for sale in the Moscow Podium Concept Store.
VICTORIA BONYA
Glory in Russia came to this beauty after participating in a reality show. Then suggestions rained down: today she is a TV presenter, and a model, and an actress, and a designer, who lives in Monaco. All her personalities and fruits of work are on her page, to which even Riana has been subscribed. The distinguishing side of Bonnie online is only positive. With her you will not see melancholy, bad mood, gray photos. Only brightness and a radiant smile. And also - images in the best creations of world fashion houses, designers or owners of these fashion houses and celebrities of the highest rank. Boni has a very wide circle of friends - strong and stylish.
IRINA SHEYK
An advertising campaign for the Givenchy denim line of the Spring-Summer 2016 season featuring Shake will probably be included in the annals of fashion history along with the Calvin Klein campaign with Moss. The principle is the same: shooting with an erotic connotation, where the characters have nothing or almost nothing. Shake, for example, appeared completely naked. The demonstration of the body for the model is a familiar thing, but the broadcast of personal life is a taboo. Most of the posts, of course, are associated with shows, filming, makeup, advertising campaigns, eminent designers and colleagues in the model shop. From the private life category against their background, vacation moments most often make their way: Irina loves to relax. At the same time, he does not forget about his native land: he publishes congratulations to Russian childhood friends and wishes for national holidays.
Evelyna Khromchenko
On the account of the TV presenter and a recognized fashion expert, you can read all the trends of each season, find out the news and interesting names of the fashion sphere. The arbiter of taste, as she is called, is strict, but honest: laying out photos and videos directly from the shows immediately gives them grades. So the page of a fashion professional is much more interesting than the files of fashion clients called it-girls, or agents of influence - there is a huge difference between them. In addition to the brand-trends-fashion shows, Evelina regularly talks about theater, opera, museum and other events. Culture and art in all their manifestations is its second passion.
Text: Marina Motornaya
